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PULSE MAGAZINE | PULSE Media Kit
PULSE is the official global sourcing magazine of IAOP® and offers the latest advice, knowledge, and best practices to engage, inspire and challenge.
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PULSE Media Kit

Pulse expands your reach.

For five years running, PULSE has taken readers above and beyond all other outsourcing publications. As the official magazine of IAOP®, The Association with Collaboration at its Core, PULSE will take you to a top level, global audience. Geographic hot spots, vertical sectors, and deep dives into the latest trends await as we navigate the rapidly evolving world of outsourcing with the latest advice, knowledge, and best practices to engage, inspire and challenge.

Endurance & agility training starts here.

Keep up or eat mud. Training and career development opportunities drive global membership by the thousands to IAOP and PULSE. In an era of unprecedented change – from new technologies to world politics – certification as well as the COP Master Classes and Governance Workshops has attracted professionals from all roles – from newcomers to the industry to long-time pros. The PULSE Training special issue closes Nov. 1, 2017.

Pulse contributors see the future.

With robots potentially as your coworkers and also your competition, top industry customers, providers, advisors and academia are regular contributors sharing the latest research, case studies and thought leadership on timely topics too important not to read. The PULSE special feature issue on Trends & Technology closes May 1, 2018.

Over 40 countries. 1 Summit.

PULSE readership is, on average, responsible for $60 million per year of outsourcing spending with some overseeing outsourcing programs in the billions of dollars. Our Outsourcing World Summit Special Print Issue is seen by attendees  at the largest and longest running industry event in the world with delegates from over 40 countries in all parts of the industry. The PULSE Outsourcing World Summit special print and digital issue closes Feb. 1, 2018.

“We are proud to be a part of IAOP’s PULSE magazine. As a Corporate Member of IAOP, we’ve both contributed to articles and used advertising space. It has been a consistent lead generator for us as PULSE reaches our target market very well.” - Atul Vashistha, COP, CEO, Neo Group

PULSE EDITORIAL CALENDAR

2017 Star Ratings of Top
Providers and Advisors
AUG, SEPT, OCT ISSUE
Close: 8.1.17
PUBLISHED: 9.6.17
Training, Certification
Education and Careers
Nov, Dec, Jan Issue
Close: 11.1.17
PUBLISHED: 11.15.17
OUTSOURCING WORLD
SUMMIT SPECIAL ISSUE
feb, mArch, april Issue
Close: 2.1.18
PRINTED/PUBLISHED: 2.15.18
Technology & Trends
Who, What, & When
may, june, july Issue
Close: 5.1.18
PUBLISHED: 5.15.18

Three Platforms to Reach your Audience

1. PULSE Digital Magazine:  

Display, digital and video ads. Advertise in our online magazine with page turning capabilities. Your full or half page display ad is featured alongside our editorial coverage for high views. Ads can link to any Website. Skyscraper and leaderboards are seen by readers from every page of the magazine. Another great option – increase your interaction with your audience by adding video ads. Buyers’ Guide listings are included free in every issue with IAOP membership.

 

2. NEW! PULSE Website:

Digital ads and paid content. Our new website brings all the valuable content of PULSE together into one easy to navigate site. New and returning readers will repeatedly see your ads as they read the latest stories and search content from archived issues. A variety of digital, interactive and sponsored content options are available to bring your organization incredible lasting marketing bang.

 

3. PULSE Outsourcing World Summit annual print issue: 

Display ads. Don’t miss out on the unique marketing opportunity to get your message directly into the hands of an exclusive audience of high-level decision makers attending IAOP’s annual Outsourcing World Summit. PULSE magazine is distributed to attendees in registration bags and distributed at the event to 1,000 readers. Its long shelf value and pass-on circulation makes this an incredible once a year not-to-be-missed opportunity.

``For KellyOCG, PULSE is a vital external source of industry information, providing forward-looking insights and clarity along a diverse range of topics.” - Mike Berich, VP & Global Strategy Lead, Business & Professional Services (BPS), KellyOCG

Achieving Branding Success with PULSE is as Easy as 1-2-3

Introductory Package Pricing

NEW: Now PULSE Advertising Reaches Both IAOP Members and Non-Members

PLUS: IAOP Corporate Members Receive a 25% Discount on Ads

discount

SILVER

  • Half Page Ad in All 4 Digital Issues – $2,000

  • Full Page Ad in All 4 Digital Issues – $4,000

GOLD

  • Half Page Ad Package: $4,500

    Includes:
    – Half Page Ad in All 4 Digital Issues
    – Website Ad

  •  Full Page Ad Package: $5,500

    Includes:
    – Full Page Ad in All 4 Digital Issues
    – Website Ad

PLATINUM

  • Half Page Ad Package: $6,500

    Includes:
    – Half Page Ad in All 4 Issues
    – Website Ad
    – Half Page Print Ad in OWS issue

  •  Full Page Ad Package: $7,500

    Includes:
    – Full Page Ad in All 4 Issues
    – Website Ad
    – Full Page Print Ad in OWS issue

    (Inside and back covers of OWS issue, add $1,000)

Media Specifications

Website

Banner Ad #1 – 728×90

Appears on homepage

just above footer

 

Banner Ad #2 – 728×90

Appears below an article

 

Footer Ad – 300×300

Appears in footer of the

entire website

 

Sidebar Ad – 300×300

Appears on the side

of an article

Print & Digital Magazine

2-Page Spread (bleed)

Trim: 17” wide x 11” high

Bleed: 17.25” wide x 11.25” high

 

Full page

Trim: 8.5” wide x 11” high

Bleed: 8.75” wide x 11.25” high

 

Half page (non-bleed only)

7.25” wide x 4.5” high

 

Inside cover and back cover

(full page only)

Trim: 8.5” wide x 11” high

Bleed: 8.75” wide x 11.25” high

Production Requirements

Website

• All files must be submitted as a PNG or JPG.

• All files MUST be RGB.

• Resolution must be 72 dpi.

 

Print & Digital Magazine

• All files must be submitted as a PDF or JPG.

• Resolution must be 200 dpi or greater.

• Files MUST be CMYK.

• Files must have crops and include bleed when appropriate.

• Files must be exact ad size.

• Do not create encrypted PDF files or use any security.

 

File Submission

All files 10 MBs or less can be sent to: pulse@iaop.org

All files 10 MBs or more, please contact us.

 

PULSE Contacts


Ad Sales: Scott Douglas

scott.douglas@iaop.org

+ 1.845.452.0600, ext. 103

Editorial: Sandy Frinton

sandy.frinton@iaop.org

“PULSE is an essential read for all practitioners in the Outsourcing industry. It provides fresh and insightful analysis of what is making the industry tick and the issues we all need to know.” – Maura Hudson, Director, Corporate Solutions, JLL
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